𝐇𝐞 𝐩𝐨𝐢𝐧𝐭𝐞𝐝 𝐀𝐈 𝐚𝐭 𝐡𝐢𝐬 𝐨𝐰𝐧 𝐛𝐨𝐨𝐤𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐡𝐞 𝐞𝐯𝐞𝐫 𝐩𝐨𝐢𝐧𝐭𝐞𝐝 𝐢𝐭 𝐚𝐭 𝐚 𝐜𝐥𝐢𝐞𝐧𝐭'𝐬. 📊
Juan Soto is president of IT Impact in Chicago, a Microsoft data and AI certified partner and one of only a handful in the country carrying that designation. We caught him at ASCII Edge in Toronto.
𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐮𝐬𝐞 𝐜𝐚𝐬𝐞 𝐡𝐞 𝐰𝐨𝐮𝐥𝐝 𝐡𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲 𝐒𝐌𝐁 𝐨𝐰𝐧𝐞𝐫 𝐭𝐨𝐝𝐚𝐲.
His before picture will be familiar to a lot of owners. The P&L and the balance sheet arrive after the fact, so you spend the month reacting. Agents now read his numbers daily and weekly, and the month becomes something he manages while it is still happening.
🔴 Juan's rule for owners: budget, revenue and cost are where AI earns its keep first, because that is where the decisions live.
🔴 Daily visibility changes the questions you get to ask. A margin drifting in week two is a conversation. The same drift found in week six is a write off.
🔴 The myth he would erase: that you can hand employees the tools and productivity magically doubles. Employers owe their people the education, the training, the guidance and the policies alongside the licence.
🔴 His read on the next twelve months for MSPs: AI will keep getting better and it will keep getting more expensive, and your clients will call you first when a new feature lands.
🔴 What he does about it: two hours every single day on podcasts and articles, so his clients do not have to. If he is not on top of it, the call goes to his competition instead.
🔴 That is the quiet job description of a modern MSP. Absorbing a firehose of releases and turning it into one clear recommendation an owner can act on.
🔴 His event highlight was other owners. Trading real issues, growing the referral network, learning from people running the same business and carrying the same problems.
Preparation is the product. 🎙️
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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation. This is an Independent commentary. Third-party excerpts are credited on screen or in the show notes. Some voices in this program are AI-generated.